Vodafone Idea offering free couple passes for Garba on new postpaid connections

Vodafone Idea offering free couple passes for Garba on new postpaid connections

Vodafone Idea is India's largest telecom company right now but rivals may be getting close which is probably why the entity is experimenting with new ways to attract subscribers.

Vodafone Idea is India's largest telecom company right now but rivals may be getting close which is probably why the entity is experimenting with new ways to attract subscribers. In a bid to get more subscribers on-board, Vodafone is now offering free couple passes for Garba on new postpaid connections worth Rs 399 and above. The offer seems to be exclusively available in Gujarat for now. This means if you're in Gujarat and you buy a new Vodafone postpaid connection worth Rs 399 and above, the telecom operator will also give you free Garba passes. The telco recently gave out passes for its Agomoni event in Kolkata.

Vodafone India and Idea Cellular completed the merger to create India's largest telecom company in August this year. The combined entity (as per August stats) boasts 408 million active subscribers and a revenue market share of 32.2 per cent. Replacing Airtel in the process. But actual competition is coming from Jio which is said to come up with its own festive offers in the days to come. Vodafone Idea would like to believe it got their first so probably it would help the company get more subscribers.

India's telecom market is now literally be governed by three companies, Vodafone-Idea, Airtel and Reliance Jio. Vodafone-Idea Limited has a large spectrum portfolio of 1850 MHz and an adequate number of broadband carriers to boot, something that it hopes would help it to fight competition and get more subscribers on-board. The merged entity provides services across 2G, 3G and 4G platforms.

"We will continue to offer a wide variety of digital services and solutions under both of our popular and loved brands (Vodafone and Idea). Services - including Voice, Data, Mobile payments, IoT, advanced enterprise offerings and entertainment - will all be conveniently accessible via digital channels and extensive on-ground presence of 15,000 branded stores and 1.7 million retail touchpoints across the country," Vodafone-Idea had said in a statement while announcing the merger.

Jio has been in the habit of coming up with new and innovative tariff packs from time to time with its ticket to fame being affordable 4G data. The company offers voice calls quite literally for free and charges users for data consumption only. Other companies have simply been unable to catch up in this regard, but, offers centered around festivals is surely a unique way to tap into user sentiment and gain more market share.

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